The website is designed to be highly appealing, and fully translatable, using a system called Recite Me. The pages that our service users will refer to the most are written for people whose first language is not English, so they can understand it for themselves, and to make it easier for Recite Me to translate the information.
Chief Executive Officer Aline Macready said: “We have needed to update our website for some time. Thanks to some significant funding, we’ve been able to do that now. It’s a very fresh, contemporary style and brings us up-to-date in such an appealing way that we can showcase the essential work we do to provide equal access to universal services for people from ethnic minority backgrounds.
“These communities face significant health inequalities. Each week over 250 people come through our doors for language support, advocacy, a social activity, or to use our nursery facility.
“Our new website is a window for service users, other professional services and potential funders to see for themselves the really great work that we do and how well we serve our communities.”
The new look website has been funded by the ADDER project, which stands for Addiction, Diversion, Disruption, Enforcement and Recovery, and is a Home Office whole-system approach to combatting drug misuse in 13 areas across England and Wales deemed most in need.
The new website includes a large bank of downloadable, printable and translatable resources on harm reduction around drug and alcohol use. These include tips, risks and harm reduction advice, as well as the law on possession, supply and driving while under the influence. WMO works specifically to address the complex cultural barriers that frequently result in people with ethnic backgrounds not seeking the treatment they need.